• An interactive user journey tool for decision makers

    Follow the journey of Nala, whose family planning goals, like many young women around the world, can be achieved by investing in evidence-based social and behavior change interventions.

A graphic of a woman standing up and holding a phone

Why support social and behavior change for family planning?

Social and Behavior Change (SBC) interventions have been proven to help decision makers like you achieve national and global family planning (FP) targets more quickly, cost-effectively and sustainably.

As a decision maker, whether policymaker, donor, government representative or influential leader, you have the power to invest in SBC so that more women and girls become and stay FP users.

Woman with pink shirt holding up her left hand

Evidence-Based Impact

You can feel confident that your investment in SBC will create lasting impact in the lives of young women like Nala.

1

SBC is highly cost-effective and a great investment

Data from Zambia and Guinea shows
every dollar invested in
high-quality SBC to
improve FP uptake saves
between two to six US dollars1

dollar bill and piece of paper

2

SBC directly increases contraceptive use
graph increase

Using SBC in Ethiopia resulted in
an increase in
contraceptive use from
31% to 62% over 2.5 years2

Individuals who are exposed to SBC approaches are
1.3 to 1.6 times more likely to use contraceptives
than those who are not1

pills

3

SBC positively impacts intermediate outcomes

SBC interventions are proven to positively influence:

  • Inter-partner communication
  • User approval of FP1
a hand holding a dollar bill

1: Rosen, J., Bellows, N., Bollinger, L., DeCormier, P.W., & Weinberger, M. (2019). The business case for investing in social and behavior change for family planning. Breakthrough RESEARCH. https://breakthroughactionandresearch.org/wp-content/uploads/2020/01/20191211_BR_FP_SBC_Gdlns_Final.pdf

2: Bang, K. S., Chae, S. M., Lee, I., Yu, J., & Kim, J. (2018). Effects of a community outreach program for maternal health and family planning in Tigray, Ethiopia. Asian Nursing Research, 12(3), 223–230. https://doi.org/10.1016/j.anr.2018.08.007

Nala smiling and saying In this tool, you will…

  • Explore the factors that influence whether Nala and young women like her become and stay FP users.
  • Learn about how SBC can directly address those social, structural, and behavioral factors.
  • Find compelling examples of SBC interventions that you can support in your own context to reach your country’s national FP and development goals.

“The evidence base is large and growing: Social and behavior change can overcome barriers to family planning uptake and is cost-effective”

– Joanna Skinner, Breakthrough ACTION

woman sitting down reading a book with other books in the background

Breakthrough ACTION would like to acknowledge ThinkPlace for leading the development of this tool and Johns Hopkins Center for Communication Programs for providing technical expertise.

We developed this User Journey Tool using a co-design process, and Breakthrough ACTION would like to thank the participating organizations that contributed to its robustness: Bill & Melinda Gates Foundation, Center for Communication and Social Impact, Corus International, Demi Kita, EngenderHealth, FP2030, International Rescue Committee, Jalin Foundation, Johns Hopkins Center for Communication Programs, Ministry of Health Nigeria, Ministry of Health South Sudan, Ministry of Health Tanzania, Ougadougou Partnership Coordination Unit, Population Services International, South Sudan Council of Churches, Tanzania Communication and Development Center, UNFPA, and USAID/Washington.

Interactive content development: Ceros

Copyediting: Rebecca Pickard